The launch of Eau Thermale Avène's Hyaluron Activ B3 product, scheduled for early 2023, is an ambitious initiative aimed at strengthening the brand's position in the Anti-Aging category. The main objective is to ensure the success of this launch by maximizing visibility in the point-of-sale and online, while reinforcing the expertise of field teams. To achieve this objective, several strategic actions have been implemented.
Creating captivating window displays
The first step was to design attractive, eye-catching window displays. A window display is a real visibility tool, immediately attracting attention and helping to boost awareness of Hyaluron Activ B3. By strategically displaying the brand, it allows consumers to discover it and become familiar with its benefits. With eye-catching visuals and clear messages, these window displays highlight the product's unique features, raise interest and encourage impulse buying.
Setting up a poster campaign with JC Decaux
To increase product visibility, a billboard campaign was launched in collaboration with JC Decaux. Locations were carefully selected to reach the right audience at the right time, focusing on high-traffic areas frequented by our target audience. These strategic supports maximize the exposure of the message and reinforce its impact. The visuals, both memorable and informative, promote immediate awareness and consolidate Eau Thermale Avène's brand image.
Development of modular decoration kits
To enable flexible adaptation to different points of sale, modular decoration kits have been created. These kits include various merchandising elements that can be adjusted according to the space available and the specific needs of each store. The aim is to guarantee visual coherence while offering flexibility to point-of-sale teams.
Advice sheets for sales teams
To reinforce the expertise of sales teams, detailed tip sheets have been created. These sheets provide precise information on product benefits, technical features and convincing sales arguments. They serve as a practical guide for sales staff, enabling them to better advise customers and maximize sales.
Development and coordination of the Trade campaign distribution strategy
The launch of Hyaluron Activ B3 by Eau Thermale Avène is based on a solid trade-marketing strategy, combining in-store visibility and training of field teams. Every initiative was designed to give the product maximum impact and guarantee its success.
The launch of Hyaluron Activ B3 by Eau Thermale Avène is based on a solid trade-marketing strategy, combining in-store visibility and field team training. Each initiative has been designed to give the product maximum impact and ensure its success.
