The Liveshopping Digital Activation project was carried out in collaboration with a major e-retailer in the Benelux market. It had three main objectives: to introduce René Furterer's Triphasic range to a new audience, to raise consumers' awareness of the problem of hair loss, and to guide them to the point of sale. To maximize its impact, a targeted conversion campaign was set up to attract attention, raise interest, inform about the specificities and causes of hair loss, and convert this visibility into sales, both online and in-store.
Creation and deployment of Live Shopping in partnership with a pure player on the Belgian market
For the first time, liveshopping has been deployed, in collaboration with an e-retailer. This association enabled us to maximize the visibility of the Triphasic range by combining our communication channels with those of our partner. This interactive format makes it possible to present products in real time, while offering customers an immersive and engaging shopping experience. The Live Shopping sessions were hosted by brand experts, supported by influencers who test and demonstrate the benefits of the Triphasic range, answer viewers' questions and offer exclusive deals, encouraging immediate purchase.
Optimization of the e-shopper experience
To boost online sales, particular attention has been paid to optimizing the e-shopper experience. This includes redesigning product pages for smoother navigation, adding detailed product descriptions and attractive visuals, and integrating advanced features such as personalized recommendations and customer reviews. The aim is to make the online shopping experience as pleasant and intuitive as possible.
Implementation of a digital activation campaign
A digital activation campaign was deployed to boost the visibility of the Triphasic range among a wide audience. It was based on several strategic channels, including René Furterer's social networks and those of its e-retail partner, as well as targeted communication actions. Newsletters were sent out on D-30, D-7 and D-1, supplemented by SMS messages at H-1 to maximize engagement. At the same time, a bannering system was set up on the René Furterer and e-retailer sites to amplify the visibility of the operation. To encourage purchases, promo codes and exclusive offers were created, along with prizes to be won by live participants. Creative, targeted content was broadcast throughout the campaign to capture attention, stimulate interaction and effectively redirect users to the e-retail partner's site.
This comprehensive approach, combining innovation and consumer engagement, boosted awareness of the Triphasic range while generating sales. By combining digital activation and an immersive experience, the brand was able to catch attention, educate and convert effectively, affirming its position on the market.
